Wisconsin Dairy Queen Puts Up ‘Politically Incorrect’ Sign, Owner Stands By His Decision

A sign in a Wisconsin restaurant owned by Kevin Scheunemann, expressing support for “Merry Christmas,” “Happy Easter,” and “God Bless America,” has sparked debate after going viral on Facebook. Scheunemann says the sign reflects his values of faith and patriotism, while also offering free sundaes to military veterans on Veterans Day.

Originally posted in response to a complaint about Christian music, the sign received little attention locally but gained traction online. Some praise Scheunemann’s transparency, while others question the inclusivity of the message. Local residents mostly support his right to express personal beliefs, while acknowledging that customers can choose whether to patronize the business.